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20 Search Engine Optimisation TIPS

KEYWORDS
1. Don’t optimise the wrong keywords
2. You need to understand the importance of keywords
3. Get the right keywords
4. Use a keyword tool – here is a free one: https://adwords.google.com/select/KeywordToolExternal
5. Use this tool in several ways: first… type in a category ‘keyword’ and you’ll receive between 20 to 100 other relevant keywords
6. Secondly… type in a website that ranks well and see what keywords they use…
7. Third… there is a facility on this page to download all keyword suggestions as a text file… use it and file safely
8. Be aware that when anyone types a request into a search engine it includes keywords
9. These keywords need to be gathered and included upon your web page or website
10. Don’t use the keyword or keyword phrase more than 4 times on any one webpage, otherwise this could be seen as keyword spamming
11. Find out what other websites use for their keywords… right click in an empty space on the web page and click ‘view source’; and view their meta tags listed between <head> and </head> at the very top of the page.
12. Don’t be eager to optimise your main keywords first. Concentrate on minor keywords and see quick results and in doing this you’ll understand the procedure better.
13. Attempting to work on your major keywords first could be costly. If you misunderstand a procedure and you make an error some search engines could penalise your efforts and it could damage how frequent the search engine return.
14. Keywords are king. I’ve mentioned other free keyword tools try this one… It is both free and can be subscribed to. But I like free… http://www.goodkeywords.com/.
15. Another tool that is good is this one… But you’ll need to copy and paste. For the novice that is holding left key down on your mouse and dragging the curser over the list you want so that they are highlighted, then press ‘Ctrl’ and ‘c’ together, that is a shortcut for copy. Then press ‘Ctrl’ and ‘v’ which is paste. That other tools web address is: http://www.keyworddiscovery.com/search.html Again this is also a subscription service and paid for when you get serious
16. Two other options for keywords are these, but these are fee based… First is your own keyword software:
http://www.website-doctor.co.uk/keyword_search.htm
and this second one is deemed to be the industry best…
http://www.website-doctor.co.uk/wordtracker.htm
17. Be precise about your keywords! If you are a ‘marketing company’ and are selling your skills on the internet… Don’t use the keywords ‘internet marketing’; be more specific… instead of using one word such as internet marketing which will be fiercely fought over, create sub headings… such as: corporate marketing on the internet, professional marketing on a budget…
18. If you take that process one step further… Imagine being a casual browser on the internet and by chance you did want a corporate internet marketer, and came across an advert for internet marketing. You may wonder… and then press… and … you’ll see exactly what type… blah!... not the right type and you’ll click away in seconds. Precise wording guarantees a more interested person clicking on your promotion.
19. Include ‘long tail’ keyword phrases on your webpage or promotion. If you are a travel company you should never use just ‘London’; but use the ‘bustling night life of London’.
20. If your website site is new most search engines do not give it value, especially for fiercely targeted keywords. Target sub categories first, then when your site has more credibility, start chasing the more popular words.

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Website Optimization News

Consulting Firms Choose OpenAir for Growth and Cost Benefits (PR Newswire via...

18 Nov 2008 at 2:00pm OpenAir, Inc., a NetSuite Inc. company and a leading provider of on-demand professional services automation software, today announced the latest customers from the consulting industry to choose OpenAir's on-demand professional services software to automate project management and resource management.

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Consulting Firms Choose OpenAir for Growth and Cost Benefits (PRWeb via Yahoo...

18 Nov 2008 at 1:00pm EpikOne chose OpenAir to manage consultants' time across multiple projects and forecast their future availability. Solusoft integrated OpenAir with its NetSuite system to ensure that consultants aren't over-booked or under-utilized. BioPharm selected OpenAir to have better visibility into key financial metrics. APTEC chose OpenAir to manage growth while reducing costs.

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Elixir Interactive Predicts Sales Growth for Retailers Using Search and Socia...

16 Nov 2008 at 7:01am Elixir Interactive anticipates retailers embracing search and social media will see higher sales growth this holiday season than competitors clinging to traditional marketing strategies. Elixir identifies Fairytale Brownies as a company that has successfully adapted their strategy to include interactive marketing.

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Improve Web Pages Load Times: Practical Advice On How To Speed Up Your Site -...

13 Nov 2008 at 4:45pm Have you ever felt frustrated , when trying to open a web page that takes forever to load? Those sites with tons of videos, images, and fancy graphics are definitely cool, but if my Internet service provider bandwidth can\'t keep up with it , frustration sets in and I rapidly move on to something else. Photo credit: mipan As an online publisher, the time it takes for your readers to ...

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Amadesa Appoints New Vice President of Sales (Centre Daily Times)

13 Nov 2008 at 3:24pm Amadesa, a leader in end-to-end website optimization, today announced the appointment of Bob Werkema to Vice President of Sales.

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Website Optimization (Slashdot)

7 Nov 2008 at 7:13pm Michael J. Ross writes "As Internet users' expectations continue to ratchet upwards, it is increasingly essential that every Web site owner maximize the chances that those users will find the site in question, and, once found, that the site will perform well enough that those visitors become customers or members, and recommend the site to others. Key elements of a successful strategy include ...

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Real Pro Systems Launches Real Pro Gold3 (Centre Daily Times)

6 Nov 2008 at 12:07am Real Pro Systems (www.realprosystems.com), a leading real estate internet solutions company, today introduced Real Pro Gold3, a new-generation real estate agent website system. This system features an all-new architecture and includes a premium website, automated lead follow-up system, stealth website marketing system, showing feedback system, and an integrated agent blog. The system is capped ...

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Real Pro Systems Launches Real Pro Gold3 (Business Wire via Yahoo! Finance)

5 Nov 2008 at 11:46pm EUGENE, Ore.----Real Pro Systems , a leading real estate internet solutions company, today introduced Real Pro Gold3, a new-generation real estate agent website system. This system features an all-new architecture and includes a premium website, automated lead follow-up system, stealth website marketing system, showing feedback system, and an integrated agent blog.

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Website Optimization Article

20 Search Engine Optimisation TIPS