We'll study... your ‘Page Rank’ on Google as this is important.

We'll need to check your main competitors and their page ranks. Basically this would be for the top ten in the lisitings. You'll need the page rank of the top position specifically and the number 10. This will indicate whether you can mount a serious challenge to topple their current position. Anything under Page Rank 6 is within easy range. Above six and we are talking 6 months to a year to stand any chance of getting near.

Each and every website must use their ‘html’ codes to their maximum potential.

More often than not your page properties are not distinct enough

Google’s text matching system needs high ranking pages to be ‘keyword relevant’

Your keywords are not concentrated onto individual pages; rather they are all thrown together on one page.

Often your web page links are weak

Your keyword density for the relevant pages are poor

Your keywords appear too late into the page. Namely because of the layout as read by the Googlebot Spider Crawling Machine.

Key phrases are not used enough and appropriately. Although overuse can be detrimental.

Editorial content is not relevant enough in conjunction to your keywords

Headings and Sub Headings are not being used effectively.

Your image names could be improved and be more relevant.

You are not listed in important web directories that Google values as reference points

Your inner web pages need to be better optimised to help the overall page rank for the main web page

Your own outgoing links need some greater thought and relevance, although too many going out as opposed to those coming in can have a detrimental affect to you’re search engine position.

It is at this stage I mention Page Rank again. The quality of incoming links to your site is the main measure of your Page Rank. Generally you need more incoming links; 10 is okay, 20 is getting better, 100 will increase your page rank.

The incoming links if possible are superior if they come from sites that have a high page rank themselves.

If the pages that link to you are not Page Rank 4 and above the site has to be relevant. Sites with good page ranks have a ‘trust’ expectancy and those without a page rank haven’t established a trust. So therefore if you link to anyone with a page rank of three or less, the content of their site will need to be relevant.

And… Finally any links coming into your site are best coming in with a ‘keyword’ link and not a ‘click here’ link.