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20 Search Engine Optimisation TIPS

KEYWORDS
1. Don’t optimise the wrong keywords
2. You need to understand the importance of keywords
3. Get the right keywords
4. Use a keyword tool – here is a free one: https://adwords.google.com/select/KeywordToolExternal
5. Use this tool in several ways: first… type in a category ‘keyword’ and you’ll receive between 20 to 100 other relevant keywords
6. Secondly… type in a website that ranks well and see what keywords they use…
7. Third… there is a facility on this page to download all keyword suggestions as a text file… use it and file safely
8. Be aware that when anyone types a request into a search engine it includes keywords
9. These keywords need to be gathered and included upon your web page or website
10. Don’t use the keyword or keyword phrase more than 4 times on any one webpage, otherwise this could be seen as keyword spamming
11. Find out what other websites use for their keywords… right click in an empty space on the web page and click ‘view source’; and view their meta tags listed between <head> and </head> at the very top of the page.
12. Don’t be eager to optimise your main keywords first. Concentrate on minor keywords and see quick results and in doing this you’ll understand the procedure better.
13. Attempting to work on your major keywords first could be costly. If you misunderstand a procedure and you make an error some search engines could penalise your efforts and it could damage how frequent the search engine return.
14. Keywords are king. I’ve mentioned other free keyword tools try this one… It is both free and can be subscribed to. But I like free… http://www.goodkeywords.com/.
15. Another tool that is good is this one… But you’ll need to copy and paste. For the novice that is holding left key down on your mouse and dragging the curser over the list you want so that they are highlighted, then press ‘Ctrl’ and ‘c’ together, that is a shortcut for copy. Then press ‘Ctrl’ and ‘v’ which is paste. That other tools web address is: http://www.keyworddiscovery.com/search.html Again this is also a subscription service and paid for when you get serious
16. Two other options for keywords are these, but these are fee based… First is your own keyword software:
http://www.website-doctor.co.uk/keyword_search.htm
and this second one is deemed to be the industry best…
http://www.website-doctor.co.uk/wordtracker.htm
17. Be precise about your keywords! If you are a ‘marketing company’ and are selling your skills on the internet… Don’t use the keywords ‘internet marketing’; be more specific… instead of using one word such as internet marketing which will be fiercely fought over, create sub headings… such as: corporate marketing on the internet, professional marketing on a budget…
18. If you take that process one step further… Imagine being a casual browser on the internet and by chance you did want a corporate internet marketer, and came across an advert for internet marketing. You may wonder… and then press… and … you’ll see exactly what type… blah!... not the right type and you’ll click away in seconds. Precise wording guarantees a more interested person clicking on your promotion.
19. Include ‘long tail’ keyword phrases on your webpage or promotion. If you are a travel company you should never use just ‘London’; but use the ‘bustling night life of London’.
20. If your website site is new most search engines do not give it value, especially for fiercely targeted keywords. Target sub categories first, then when your site has more credibility, start chasing the more popular words.

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Website Optimization News

Website Optimization Firm Shares Three Tips for Successful Holiday Retailing (Centre Daily Times)

SiteSpect, Inc., the leading provider of non-intrusive multivariate testing and behavioral targeting solutions, today shared three important tips for online retailers to use during the upcoming 2008 holiday season.

Increase Visibility, a Search Engine Optimization Firm, Achieves Exceptional Client Retention Rate (PRWeb)

Increase Visibility, a leading search engine optimization and marketing company has achieved a 96% customer retention rate. Increase Visibility's superior rate reveals the high level of client appreciation for their services. Clients are pleased with exceptional search engine rankings. (PRWeb Oct 3, 2008) Read the full story at http://www.prweb.com/releases/2008/10/prweb1413284.htm

Increase Visibility, a Search Engine Optimization Firm, Achieves Exceptional Client Retention Rate (PRWeb via Yahoo! News)

American Medical Association and Shutterfly Transform and Grow Their Online Presence With Interwoven Web Solutions (PR Newswire via Yahoo! Finance)

ONLINE MARKET WORLD -- Interwoven, Inc. , a global leader in content management solutions, today announced that the American Medical Association and Shutterfly are using Interwoven Web Solutions to increase online conversion rates, sales, and customer engagement.

Benefits Of Implementing Search Optimization In Large Organizations Explored In SMX East Session (PRWeb)

"Leveraging SEO As A Core Business Initiative" will be hosted by Outrider, open to all SMX East attendees (PRWeb Sep 30, 2008) Read the full story at http://www.prweb.com/releases/2008/09/prweb1401864.htm

Benefits Of Implementing Search Optimization In Large Organizations Explored In SMX East Session (PRWeb via Yahoo! News)

"Leveraging SEO As A Core Business Initiative" will be hosted by Outrider, open to all SMX East attendees

Trustcash Engages Web Traffic Consultants (Marketwire via Yahoo! Finance)

TRUSTCASH HOLDINGS, INC. today confirmed that in conjunction with the development of the Trustcash 2.0 website, Web Traffic Consultants Corp has been hired to assist the Trustcash website development team optimize the structure of the Trustcash 2.0 website and assist with the creation of an integrated Internet marketing strategy.

MyClassifiedAds.net Receives 2008 Best of Woodson Award (PRWeb via Yahoo! News)

U.S. Local Business Association's Award Plaque Honors the Achievement of Myclassifiedads.net.

Pay Per Click (PPC) Summit Announces Google Sponsor and Free Book Giveaway: Landing Page Optimization by Tim Ash (PRWeb via Yahoo! News)

PPC Summit LA, Search Engine Marketing conference, is proud to announce Google will join the current list of industry leading event sponsors.

Website Optimization Article

20 Search Engine Optimisation TIPS

Website Optimization News

Website Optimization Firm Shares Three Tips for Successful Holiday Retailing (Centre Daily Times)

Increase Visibility, a Search Engine Optimization Firm, Achieves Exceptional Client Retention Rate (PRWeb)

Increase Visibility, a Search Engine Optimization Firm, Achieves Exceptional Client Retention Rate (PRWeb via Yahoo! News)

American Medical Association and Shutterfly Transform and Grow Their Online Presence With Interwoven Web Solutions (PR Newswire via Yahoo! Finance)

Benefits Of Implementing Search Optimization In Large Organizations Explored In SMX East Session (PRWeb)

Benefits Of Implementing Search Optimization In Large Organizations Explored In SMX East Session (PRWeb via Yahoo! News)

Trustcash Engages Web Traffic Consultants (Marketwire via Yahoo! Finance)

MyClassifiedAds.net Receives 2008 Best of Woodson Award (PRWeb via Yahoo! News)

Pay Per Click (PPC) Summit Announces Google Sponsor and Free Book Giveaway: Landing Page Optimization by Tim Ash (PRWeb via Yahoo! News)